THE INNOVATIVE JOURNEY OF THE NEON INDUSTRY

Despite witnessing the rise and fall of the neon light industry, Lee Mao-Fu, the first-generation leader of Sunlee Neon, remained steadfast. Fate intervened when he crossed paths with Pili Wu of PiliWu-Design. Together, they infused traditional neon craftsmanship with innovative design concepts, birthing a new era of opportunity in the industry.

In its heyday, the neon light industry, which demanded considerable craftsmanship and experience, was once prosperous. Colorful neon signs could be seen everywhere, contributing to vibrant urban landscapes. While Lee, the first-generation leader of Sunlee Neon, reminisced about learning neon lights in Ximenting at the age of 15, he proudly remarked, “When I was an apprentice, out of three people, I was the only one who mastered it.”

For Pili Wu, the head of PiliWu-Design, neon lights not only hold an unparalleled beauty but also embody the essence of an era and culture. He believes that while neon lights may appear two-dimensional at first glance, upon closer observation, they unveil a three-dimensional and romantic quality, encapsulating psychedelic elements within the glass tubes.

Due to the cultural uniqueness of neon lights, Pili Wu developed imaginative concepts tailored to the local context, thereby bringing them into the public eye. The “Daxi Neon Flags” made during the local event Daxidaxi Festival merged traditional beliefs with urban festivities, resulting in innovative visual installations. Subsequently, Sunlee Neon has ventured into specialized customization services, expanding its reach into various domains. Sunlee’s neon creations have not only graced landmarks like Tamsui Fisherman’s Wharf and National Taichung Theater but have also made appearances in the film David Loman.

Both Lee Mao-Fu and Pili Wu aspire to evoke emotions through neon lights and inspire the public to cherish the beauty of traditional craftsmanship, thereby ensuring the enduring presence and continuation of art.

2024|MAY
THE INNOVATIVE JOURNEY OF THE NEON INDUSTRY



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